We Build Bridges to Get You
Where You Want to Go.

We Build Bridges to
Get You Where
You Want to Go.

We Build
Bridges to
Get You
Where You
Want to Go.

Our Team

At Cool Hollow Financial we offer a comprehensive, sound approach to help you navigate your entire financial life. With more than a decade of experience, we know firsthand how complex and overwhelming financial planning can be. We believe education is a lifelong process and we’re here to help you along the way. Financial planning shouldn’t be stressful, which is why our team of dedicated financial professionals are here to help simplify the process! Each member of our team is committed to our core values of Stewardship, Service, Synergy and Success.

Mark Richards

When Mark started selling life insurance out of the trunk of his car with his wife Hannah 13 years ago, he never could have imagined becoming the Founder and Owner of Cool Hollow Financial. Pulling from what he loved most about his trunk selling days—getting to know people and their stories, and what he liked least—navigating life as a small business owner, Mark opened Cool Hollow Financial in 2015 with the goal to support local business owners; helping them to define their vision for the future and create action plans to carry out that vision. With his father Wayne by his side since day one, Cool Hollow is a family business, one that extends to each and every client; Mark considers his clients to be a part of a family rather than a transactional exchange. Known for his distinctive style, and naturally welcoming spirit, Mark knows you are as unique as he is, and tailors his approach to your business’ specific needs. When he’s not working, he can be found camping, coaching his son Luke’s soccer team, hanging with his daughter Lyla, and taking motorcycle rides with his wife throughout Franklin County where they reside. You’ll have to forgive Mark for his varying hair lengths and colorful hair ties, he is currently growing his hair as long as possible, so he can donate it to “Wigs for Kids”!

Wayne Richards

Wayne is Mark’s father and has been with Cool Hollow Financial since it was founded (and with Mark since he was founded). When he’s not busy making dad jokes, Wayne brings to Cool Hollow Financial years of experience, a dedication to accuracy, and an ability to make friends with everyone he meets. Wayne might be older, but he’s also wiser, and continues to share his invaluable knowledge and experience as a consultant with Cool Hollow. When he’s not consulting, he enjoys his semi-retirement by spending time with his wife Debbie, getting some fresh air at his camper on Raystown Lake, and watching his grandchildren grow!

Kathryn Pierce

Kathy is the Insurance operations coordinator at Cool Hollow Financial.  She comes to us after years of military moves as a stay-at-home mom sprinkled with a few years working in State Government, Human Resources, Medical Billing and International Travel Arrangements.  She moved to Franklin County in 2005 with her high school sweetheart, Dan, and their two children. Kathy brings years of knowledge, solid work ethic, the friendliest spirit and the BEST homemade bread recipes with her to Cool Hollow Financial – we are grateful to have her!

Jon Bard

Jon has been a Financial Representative of Cool Hollow Financial since it was established and has more than a decade of experience in the industry. He is our jack of all trades and an invaluable part of our firm. Born and raised in this community, Jon is a member of his church, and still lives here in Franklin County with his family. 

He enjoys the personal aspect of his position; he truly has a knack for building relationships, and it shines through in everything he does. Jon loves creating and building plans that offer the best opportunities for each individual person and their specific needs. When Jon is not here, spending time with his family, or helping someone fix a complicated tech issue, he is dedicating himself to serving our country. He has been a member of the United States Air Force for two decades.

Josh Peters

Josh is our Investment Operations coordinator at Cool Hollow Financial. He comes to us after years of government service and outreach. He brings with him the ability to make connections, and bring people together. He is an advocate for long term financial strategies, and making sure budget needs are met. When Josh isn’t in the office you can find him with his family, and working on being the favorite Uncle. He also enjoys being outside, chopping down trees, and traveling. He enjoys having a good time, especially if there is food, and also knows how to work hard to help people out.